Mario Wagner recently finished an illustration for Magnum Ice Cream! Yummy!
Lee Hasler was ask by ad agency Crispin Porter + Bogusky to illustrate a fun town for US family clothes store giant, Old Navy.
Old Navy’s Funnovation Nation tour, could possibly make a stop in your ‘boring’ hometown. If your town is one of the lucky four selected, you can expect Old Navy to bring food, games, music and of course fun!
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Following the recent ABSOLUT BLANK campaign, ABSOLUT announces the ABSOLUT VODKA BLANK EDITION, designed by German artist Mario Wagner. The limited edition bottle features Wagner’s unique graphic expression, and draws strongly from the artwork he did for the ABSOLUT BLANK initiative a few months ago. The space-inspired BLANK EDITION will be available in seven markets, starting March 2012.
“Being one out of 20 artists to participate in the ABSOLUT BLANK creative movement was very inspiring. ABSOLUT gave us great artistic freedom, and I loved meeting artists from other countries and different creative disciplines. Therefore I was thrilled when I got the opportunity to extend my collaboration with ABSOLUT by creating my own bottle,” says Mario Wagner. “The bottle design is very personal to me, as it expresses my fascination with the idea that we might not be alone in this universe!”
Wagner’s bottle is inspired by the visual language of the 1960s, an era in which the space race and travelling to the moon captivated the world. To ensure continuity, he used some of the visual elements that were also in his artwork for the ABSOLUT BLANK campaign.
“Each visual element has its place,” Wagner explains. “The astronaut is a recurring visual element in my work, and it creates intrigue to the overall piece. With an empty speech bubble I give a voice to the astronaut, but I let the audience decide what he says. There are also celestial bodies, UFOs and the allseeing eye, which represents a person looking at the world from another dimension or place in time.”
“Mario Wagner has created a captivating and imaginary piece of art, and a bottle that will stand out on the shelf. Creating a unique bottle was not part of the initial plan, but we love it when our collaborations evolve into something new. This project beautifully shows how creativity leads our brand forward,” says Mathias Westphal, Global Brand Director at The Absolut Company.
ABSOLUT BLANK is an ABSOLUT collaboration where 20 artists were given a literal ABSOLUT blank bottle shaped canvas, and asked to fill it in with their creativity. Mario Wagner was one of the artists featured in this campaign. His work has been showcased in print, outdoor advertising and TV.
For more information about ABSOLUT BLANK or the ABSOLUT VODKA BLANK EDITION by Mario Wagner, please visit press.absolut.com.
The last drawing from a series of illustrations Clare worked on last year with 180LA for Sony. It can be found in programmes and posters at the Dallas Cowboy Stadium.
Behind the scenes footage from ABSOLUT BLANK – a global creative movement, in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity. In collaboration with a new generation of artists including Mario Wagner.
Watch Mario Wagner in the new Absolut Blank commercial. Absolut Wagner.
Absolut – a global creative movement, in which Absolut appears as a catalyst for contemporary leading-edge creativity. In collaboration with a new generation of artists.
Mario Wagner has produced stunning artwork for Absolut Vodka’s latest worldwide campaign.
“In collaboration with a new generation of artists, ABSOLUT VODKA is introducing ABSOLUT BLANK, a global creative movement, in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity.
The 18 artists participating in ABSOLUT BLANK represent a variety of creative disciplines from across the globe; from drawing, painting and sculpting to film making and digital art. Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing cut-out imagery, the colourful and playful graphic design of Aesthetic Apparatus, the bold illustrations of Dave Kinsey and the detailed work of Good Wives and Warriors.
ABSOLUT has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, and more recently Ellen von Unwerth and Spike Jonze. ABSOLUT BLANK is a daring new chapter for ABSOLUT.
“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company.
ABSOLUT BLANK will be launched in several countries and going live in the UK on July 13th, supported by TVC, Print, OOH, Digital and Experiential.”
Moira Millman recently illustrated a safety campaign for the Salt River Project, a utility company in Phoenix Arizona. Working with Cramer-Krasselt, she produced bold, graphic images to be used on billboards, in print and on animated web banners.
Clare Mallison worked with advertising agency 180 LA to illustrate for Sony. The illustrations are currently on posters, billboards and programmes at the Yankee and Astros stadiums.
All images Copyright © 1996-2012 Anna Goodson Management and/or the respective artist, all rights reserved