Behind the scenes footage from ABSOLUT BLANK – a global creative movement, in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity. In collaboration with a new generation of artists including Mario Wagner.

Watch Mario Wagner in the new Absolut Blank commercial. Absolut Wagner.
Absolut – a global creative movement, in which Absolut appears as a catalyst for contemporary leading-edge creativity. In collaboration with a new generation of artists.

Mario Wagner has produced stunning artwork for Absolut Vodka’s latest worldwide campaign.

“In collaboration with a new generation of artists, ABSOLUT VODKA is introducing ABSOLUT BLANK, a global creative movement, in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity.

The 18 artists participating in ABSOLUT BLANK represent a variety of creative disciplines from across the globe; from drawing, painting and sculpting to film making and digital art. Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing cut-out imagery, the colourful and playful graphic design of Aesthetic Apparatus, the bold illustrations of Dave Kinsey and the detailed work of Good Wives and Warriors.

ABSOLUT has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, and more recently Ellen von Unwerth and Spike Jonze. ABSOLUT BLANK is a daring new chapter for ABSOLUT.
“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company.

ABSOLUT BLANK will be launched in several countries and going live in the UK on July 13th, supported by TVC, Print, OOH, Digital and Experiential.”

Moira Millman recently illustrated a safety campaign for the Salt River Project, a utility company in Phoenix Arizona. Working with Cramer-Krasselt, she produced bold, graphic images to be used on billboards, in print and on animated web banners.

Clare Mallison worked with advertising agency 180 LA to illustrate for Sony. The illustrations are currently on posters, billboards and programmes at the Yankee and Astros stadiums.

Grems created an illustration for the Pavillon EVOLO – Pointe Nord advertising.

Katy Lemay’s illustrations for La Maison Théâtre has been animated for the 2011-2012 season and it’s magical!

Michelle Thompson recently illustrated a poster for the University of Quebec.

Brand Nu was called upon by Bacardi Canada, in conjunction with Milestone Integrated, to bring their latest campaign to fruition. A Splash of Paradise promotes the latest flavour addition to Bacardi Breezer line up with vibrant swoops of energy and colours. Out now throughout North America.

Katy Lemay illustrates for a second year the visual for La Maison Theatre’s 2011-2012 season. La Maison Theatre is a well known institution which promotes kids theater wonderfully in Montreal.