Bea Barros / Tough Mama Philippines / Tough Mama Stickers

Bea Barros recently worked with Tough Mama Home & Kitchen Appliances, a well-loved appliance brand in the Philippines, on a playful design project. She created a set of nine illustrated stickers, each featuring one of the brand’s appliances paired with lighthearted phrases. The designs drew on Tough Mama’s colors and incorporated Bea’s own hand-lettering style to give the set a fresh and lively feel.

The stickers were printed as sheets and used during Tough Mama’s on-ground events, creating a fun way for people to engage with the brand. For Bea, this was not just another project — it was a collaboration she’s truly thankful for, especially with a brand she personally used back when she was working in Manila. Seeing the designs printed and shared as sticker sheets was a real highlight, and a rewarding reminder of how illustration and lettering can add a playful voice to brand storytelling.

Bea extends her thanks to Cherisse Yao, Creative Director at Tough Mama, for trusting her with the project and giving her the freedom to explore playful ideas.

Art Director: Cherisse Yao