Clare Mallison / Generation Z for ICEF Insights 2018

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Clare Mallison illustrated the traits of Generation Z students, born between the mid-1990s and early 2000s, for ICEF Insights 2018 magazine.

Unlike millennials, they’re wary of advertising, savvy about Photoshopped images and seek out truth that’s authentic and transparent.  They’re ready to fight for their rights and are passionate about equality and justice.

Mallison pictures their free time activities including protests.

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