The latest image file format that’s popular for brand marketing on social media is a GIF or graphics interchange format. GIFs combine several images or frames in a single file to create an animated image. The result is a clip or short movie that can be designed to either loop or stop after a few sequences.
Encoded using LZW, so image quality isn’t degraded, GIFs rely on a compression algorithm to be stored in bytes.
Although created in 1987, GIFs have come on the scene in the last few years to convey reactions– the way emoticons do–in response to online conversations. They can be used to illustrate a concept or present a product in a novel way. Some GIF illustrators use these pint-sized animations to create art.
The often fun and likeable GIF format generates interest and name recognition and can be inserted into online personal messages as well as public content to express emotion or a scenario in a more dynamic way.
Firing off these short animations allows businesses and ad agencies to generate interest in their products when used as part of a website banner or in an ad.
Supported by nearly all web browsers, GIFs get views. Recognizing the need for dynamic content, the increased popularity of GIFs is due in part to Google adopting the format. Many online news sources have picked up on the trend, embedding GIFs to illustrate feature stories.
GIFs are revolutionizing the way we share content. Because we process visual data faster than text, GIFs get your message to readers faster. Whether a dancing baby or a juggling dog GIF illustrators deliver visual content dynamically, in seconds.