The Anna Goodson Illustration Agency is a contemporary creative boutique representing some of the most prominent Illustrators from around the world. Founded in 1996, Anna Goodson has established a record of expertise, insight and keen vision that has served the visual market well. Their success comes from providing exceptional personal service to illustrators and clients while promoting the positive and professional use of illustration.
Since Anna recently celebrated 17+ years as an artist representative, we thought it was high time we ask her a few questions about her many years of continued success.
ILLUSTRATION AGE: You recently celebrated your 17th anniversary. Congratulations! What would you say has kept you going and what sets you apart from other artist representatives and agencies?
Anna Goodson: So many wonderful things have kept me going these past 17 almost 18 years in the business. I have seen so many changes, especially due to technology. When I first started out, we used to go see clients and present our physical portfolios that used to weigh a ton. Today, all communication is done via email and the web. Probably what sets me apart is that I still have the exact same passion and drive I had when I first started. My reason for starting the business in the first place was because I wanted to have fun and do the things I loved. I guess people sense that about me and know I am in this business for all the right reasons.
IA: You’ve been taking on some new talent lately. Could you tell us a little about these additions, how you’ve decided who to bring on, and what they add to your group?
AG: I am always falling in love with work that I see and when I see a style or illustrator that I love, I want them to be part of our gang. Its really that simple. I have never followed “trends”. I like to think that I go with my gut and look for styles that are different and original. I’ve said this before but I actually get an emotional or cathartic reaction when I see a certain style. Some times, others feel the same way and that style really takes off and other times not as much. I don’t really take on illustrators to please clients, I take them on because I like them and because I think the illustrator is really great and I want to help them succeed in this industry. As for adding to the group, I think that anyone I bring on will add to our group because they are talented and individual and it gives our gang more diversity…