ADIDAS Ultraboost 22 (female fit) Campaign
Inma Hortas was commissioned to illustrate the Adidas Ultraboost 22 (female fit) campaign on socials, a running shoe designed for and by women.
The goal is celebrating the endorphin boost whilst keeping the UB22 itself central to the illustration, contributing to make sport a more inclusive place for women.
Additional materials, illustrated backgrounds, assets for animation and lettering were also created.
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