Martin Tognola / Character design and animation for Citibank

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Citibank commissioned Martin Tognola to create characters and motion keyframes for an internal video for employees of its’ Global Consumer Bank division.

Tognola’s character design highlights the different personalities that can be brought to life in video simply by changing an expression, a prop or clothing.

From a girl wearing a superhero’s cape to another in shorts, sneakers and eye mask, Tognola illustrates how convincing character design can communicate complex emotion and expression.

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