Nien-Ken Alec Lu / Reader’s Digest UK / The New First Aid Rules
Reader’s Digest UK commissioned Nien-Ken Alec Lu to create this illustration for their The New First Aid Rules section alongside four spot illustrations to complement the whole article.
The article provides several first aid guides on how to treat minor injuries when Summer approaches.
The idea of the opener illustration is to depict a family that is in a distressing moment and needs some first aid help. Nien-Ken used his character design skills to create this scene and inject some disastrous comedic effects into it.
Art direction by Marilee Lamarque