Inma Hortas

Inma Hortas

(She/Her) • Madrid / Galicia, Spain

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Inma Hortas is a passionate digital illustrator whose goal is to create engaging communicative illustrations that are both evocative and joyful. She defines her style as graphic, vibrant, resounding and meticulous, using primarily voluptuous shapes and whimsical elements. Inma's work is inspired by human emotions, women’s strength, body acceptance, nature and everyday life issues, both intimacy and current affairs. Her greatest wish is for viewers of her work to feel an emotional response and to touch their mind/heart.

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Selected clients

AARP, Adidas, Beer52, Los Angeles Times, Brigitte Magazin, Yorokobu, Amelia Studios, Berkeley Law, Glug Magazine

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  • AI-AP American Illustration AI41 Chosen Winner 
  • Communication Arts 2022 Illustration Shortlist

Inma Hortas in the Spotlight

“Comfy underwear“ by Inma Hortas is a Chosen Winner in AI-AP American Illustration AI41 Award.

DIDAS Ultraboost 22 (female fit) Campaign - Inma Hortas - Anna Goodson Illustration Agency

ADIDAS Ultraboost 22 (female fit) Campaign

he Top Aphrodisiac Foods To Get You In The Mood – THE GIRLFRIEND FROM AARP - Inma Hortas - Anna Goodson Illustration Agency

The Top Aphrodisiac Foods To Get You In The Mood – THE GIRLFRIEND FROM AARP

nterview – It’s Nice That - Inma Hortas - Anna Goodson Illustration Agency

Inma Hortas interview – It’s Nice That

The Very Best Bras And Panties That Marry Comfort And Style – THE GIRLFRIEND FROM AARP - Inma Hortas - Anna Goodson Illustration Agency

Inma Hortas / The Very Best Bras And Panties That Marry Comfort And Style – THE GIRLFRIEND FROM AARP

e’re Delighted to Welcome Spanish Illustrator  to our Gang! - Inma Hortas - Anna Goodson Illustration Agency

We’re Delighted to Welcome Spanish Illustrator Inma Hortas to our Gang!

An interview with

Inma Hortas

Can you recall the first time you realized you were going to be an illustrator? What were your earliest impressions?
It’s something that happened to me recently. I mean, I’ve had artistic concerns all my life, but being an illustrator for a living is a step forward. I have been a graphic designer for years but illustration is definitely my way of communicating with the world, my dream. I am really delighted to be here. I feel privileged.

Who or what influenced your art when you were young?
I grew up in the countryside. The landscapes of Galicia have greatly influenced me. The lush forests, the usual rain, the cliffs… Also some people that I met directly: first of all my family, especially my parents Holanda and Ramón, Lucía Hortas (scientist), Luz Darriba (artist), Wajih Al-Soufi and Mercedes Novo (scientists), Cristóbal Novoa (artist), Nacho González (engineer), Rebecca Dautremer (artist), Jorge García (artist). They all mean a lot to me.

Do you remember what your first artwork looked like? Do you still have it?
Yes, I remember perfectly those portraits made with lentils or strange family scenes wen I was a child. Later, at 8 or 9 years old, I attended personalized art classes where I made my first oil paintings, watercolours, even sculpture with a cast technique.

Why did you choose illustration as your life’s work instead of, for example, filmmaking, law, or even medicine?
Most of my family are scientists or agriculturists, fortunately I also have many artist friends. Currently I can say that illustration has always been my destiny and my way of staying in the world, my communication tool, I really enjoy it and I can say that I wake up excited every morning to do illustration.

Did you study art in school?
I have a Degree in Graphic Design (also another one in Chemical Engineering… paths). I have always loved to attend different workshops with artists who I admire. Learning everyday is exciting.

Where does your inspiration come from; your impulse to make art? Do you have a source for your ideas?
My main impulse to make art becomes from my own feelings and ideas about intimate or current issues. What is important to me, my values and thoughts, trying to conceptualize it in an understable way for everyone and giving a response to my client’s needs.

How would you describe the process of creating art?
My favourite part is the conceptualization, the first one, thinking with the pencil in hand, internalizing the brief / main ideas and doodling them as thumbnails. Then choosing the best one and refining the drawing. The next step is to turn it into a vector illustration and colour it. Choosing the colour palette is my second favourite part, truly fun for me.

Do you have a favourite artist? What is it about that artist’s work you like?
I can’t say a single name, not even an artistic discipline, I love the art of Robert and Shana Parkeharrison, James Jean, Takashi Murakami, Rebecca Dautremer, John Maeda, Květa Pacovská, Irma Boom, Aubrey Beardsley … but also El Bosco, William Turner, Auguste Rodin or Lorenzo Lotto. I like them because I can see beauty, boldness, fun, sensitivity or many layers of meaning in their work. I can feel it on my skin.

If you could do something else, other than creating art, what would it be?
I think I’d also be happy being a bio farmer or a craftswoman. I do love being in touch with nature and making things manually, it gives me peace and time.

Do you remember your first set of paints, pens, or markers?
Definitely my first set was Plastidecor, I have always preferred crayons to colored pencils as a child.

Do you have a favourite artist supply, a favourite method, or favourite location, where you like to create artwork?
Although I am a digital illustrator, in terms of traditional techniques, I prefer the wet ones, mainly gouache. The brush on the paper, the fluid… it is an experience.
In terms of digital techniques, I usually do my sketches digitally (not always) and draw the finals in vector software, using the Wacom on the computer combined with the iPad pro.
I work in my studio, full of books on illustration, graphic design, typography … And my favorite legos and toys.

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