Inma Hortas

Inma Hortas

(She/Her) • Madrid / Galicia, Spain

Biography

Inma Hortas is a hispanic digital illustrator whose goal is to create eye-catching illustrations that are both communicative and joyful. Her style is graphic, vibrant, resounding and meticulous. Inma's work is inspired by women’s strength, body positivity, human diversity and trendy/everyday life affairs

Selected clients


AARP, Adidas, Clarks, Beer52, Los Angeles Times, Brigitte Magazine, Yorokobu, Amelia Studios, Berkeley Law, Sidaction, BuzzFeed, HuffPost, Refinery29

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Awards


  • AI-AP American Illustration AI41 Chosen Winner 
  • Communication Arts 2022 Illustration Shortlist

Inma Hortas

Your pronouns
She/her

Where is home?
My home is where my heart is, where the people I love are… Although the landscapes of my home will always be in Galicia, where I grew up, the rain, the greenery, the cliffs and the wind leave a deep permanent mark on my senses.

Describe your illustration style in one sentence
My style is vibrant and joyful, bold but delicate, always body positive, based on volumes and meticulous details.

What themes do you enjoy exploring in your illustrations?
Themes related to women and minorities, acceptance of the body and diversity, love without prejudice or borders, fun and free time, everyday life, more abstract feelings and emotions, social justice… and many more to come.

What do you find most challenging in your practice or in the illustration industry?
Find the right client, with a visual and aesthetic sensibility aligned with my work. Get in front of the right people at the right time.

What techniques do you use?
I use digital tools, all my elements are flat vectors, even the patterns and textures.

How much of yourself and your own story can we see in your work?
A lot, I just don’t feel comfortable talking about “my personal story”, I prefer to draw it and if I manage to convey my values, I will have succeeded: the way I draw large strong and diverse characters, the vitality of my color, my taste for delicacy in anatomical details, the exaltation of love in all forms and without prejudice, a certain sense of humor, normalizing what is normal in life…

Is there an unmistakable thread in your creative work?
#Bodypositivity and #loveislove

What do you want to be known for?
For the quality and uniqueness of my work and my professionalism as an illustrator.

Which projects excite you most?
I love working on illustration, all projects are really welcome, literally everything!: Advertising, packaging, editorial, animated loops…Obviously, I would love to work with brands and stories that align with my values ​​and reach as many people as possible. And if I can apply my design skills, in addition to illustration, all the better.

What is your dream gig?
A global campaign aimed at improving the lives of people and their environment or community, both mentally and physically.

How has being an illustrator changed your life?
It has brought me happiness. It has allowed me to connect with my personal creativity in a really deep way, after more than years designing mainly in the corporate field.

Name a tool you can’t live without!
Adobe Illustrator

Tell us about a project you worked on that was meaningful to you as an artist.
I especially remember the first editorial assignment for AARP, which brought me an AI-AP award, due to the values ​​it conveys, very aligned with me. But other larger projects have also been very important, as is the case with Adidas or Clarks, very inclusive and respectful. The human team behind these projects is also a delight.

What influences or inspires your art?
I feel inspired by humans, in general, by our conflicts and fears, also by trendy and funny content, often kitsch or wacky, hobbies, cultural activities, daily life… and brave kind people, those who change their world, or at least they try.

What would you tell your younger self?
Pursue illustration in the first place and don’t study so much.

Why do you think art speaks louder than words?
Both the word and the art speak loudly, but for me, illustration and visual arts in general are definitely the way I communicate best and loudest, the way I fit into the world.

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