Roberto Cigna / Jumping into a new business

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Roberto Cigna’s illustration of a businessman jumping with nothing but a parachute suggests that in order to make a soft landing when starting a new business, you need to take the necessary precautions.

Cigna’s signature editorial style is evident. Entrepreneurs everywhere can identify with his depiction. The illustrator uses simplified shapes and muted colors in this conceptual illustration depicting the challenges facing new businesses.



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