Sébastien Thibault / Ice cold Coca-Cola

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Sébastien Thibault’s amazing illustration for Coca-Cola’s Ice Cold poster collection shows three penguins on a red background.

Thibault plays with figure/ground relationships in his poster illustration. Look closely and each penguin’s white underbelly is a bottle of Coke.

The illustrator’s bold graphic statement, using the simplest of graphic elements, is an outstanding example of conceptual illustration in advertising.


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