Spll Girl was commissioned by Nike to create 25 vibrant illustrations inspired by the city, sports and street art for the launch of their New store.

Spll Girl

For the celebration of Nike’s NEW retail store at the Montreal Eaton centre, Spll Girl was commissioned to create 25 vibrant illustrations inspired by the city, sports, and street art. Amongst these designs was her very own take on the iconic Nike “Swoosh” and “ Just do it” slogan, as well as various characters engaging in sport. These illustrations were transformed into “Nike’s Customization Studio stickers”,  iron on decals consumers could use to customize their Nike apparel during the store opening. 

This was an immersive and interactive event, inviting consumers to be creative with their custom designs and interact with Spll Girl in the heart of the Eaton Center. Once designs were conceptualized, they were heat pressed on site with the help of a specialized team. The results are one of a kind unique, collectible pieces of apparel created using vibrant and playful artworks.