Andy Potts / Adweek x The Weather Company / Humans are Wired for Weather

Andy Potts was commissioned to illustrate an online collaboration between Adweek and The Weather Company looking at how ‘Humans are Wired for Weather’ when it comes to marketing. The brief was to provide all the illustrations and an opening animation for an immersive story brought to live with Shorthand’s scroll-based features as well as stages of illustrations that build on gradually as you move through the web site. A collage illustration style was required for this featuring contemporary photography, graphic/diagrammatic shapes with flat, bright colours and a science-forward approach.

Art Directors: Raquel Beauchamp, Kevin Valente