Andy Potts / Virginia Tech / Research Frontiers digital and print ads

Andy Potts has been commissioned by Virginia Tech to create illustrations for digital and print ads. Andy was first commissioned by them in 2020 for a magazine feature on The Future Of Work and this brief required a little reworking of existing illustrations and developing new compositions based on their ‘Research Frontiers’ in AI, Wireless, Security, Health and Quantum Computing. The Photoshop collages had to be quite flexible with composable layered elements able to fit a variety of digital and print ads sizes. Andy enjoyed the process of revisiting and expanding the visual language and colour palette of these illustrations and working with the Virginia Tech creative team.

Art Director: Tiffany Pruden