Audrey Malo / Ordre des CPA du Québec / CPA, C’PA mal fait pour toi

Audrey Malo was commissioned by Agence Cartier and Ordre des CPA du Québec to illustrate a new recruitment campaign directly targeted towards the generation Z. The campaign ‘CPA, C’PA mal fait pour toi’ will be rolled out in video, social media, and cinema, as well as in digital and contextual display, in addition to a collaboration with Urbania.

Creative Direction: Daniel Beaumont
Art Direction: Antoine C. Buteau