Diego Blanco / El PAIS / Digital subscribers campaign
EL PAÍS commissioned Diego Blanco to create three illustrations for its campaign. Under the claim «Si eres del 01 al 08, esto te interesa» — if you were born between 2001 and 2008, this is for you — the campaign offers three months of free digital subscription. Three everyday scenes that bring the newspaper closer to real life, with the phone and tablet as the gateway to the news. Characters of different ages and situations, drawn in fine line with flat fills and a single accent blue. The claim is hand-lettered. Designed for digital formats.
Art Director: Diego Areso