Kotynski / The Wall Street Journal / Maybe

Kotynski was commissioned by The Wall Street Journal to illustrate an article about using ‘maybe’ word.
Julian Givi asks whether leaving people in uncertainty is a good practice.

Kotynski came to solution of splits as a visual metaphor for suspension between possible options.
The thumbs pictograms refer to the digital world where people often click and leave their choices open.
Rarely is a decision made later, leaving the organizers in suspense.
Popping colors were chosen to emphasize the playful nature of the theme.

Art Director: Siung Tjia