Latribu: Brand Identity and Mascot Design for a Solar-Powered Padel Court

Illustrator and character designer Antonescu Alex was commissioned to develop the visual identity for Latribu, an innovative solar-powered padel court in France. The project brings together sports branding, character design, and sustainability to create a distinctive and memorable brand.

At the heart of the identity are two original mascots designed by Alex: a playful padel ball and a sun. These custom-designed characters represent Latribu’s connection to padel, renewable energy, and sustainable sport, giving the brand a bold, engaging, and recognizable personality.

Through character-driven illustration and thoughtful visual storytelling, the project demonstrates how creative branding can help a sustainable sports concept stand out and connect with its audience.

Art Directors: Lauriane Ghnassia, Romane De Jesus, Sarah Perrussel