Leo Vargas / Nestlé / Press kit for the launch of Nestlé’s new filled chocolates in Brazil.

Nestlé Filled Chocolates Press Kit Box Artwork

Brazilian artist Léo Vargas created the exclusive artwork for the press kit box developed to celebrate the launch of Nestlé’s new filled chocolate collection in the Brazilian market. The project was commissioned by Agência PUB, which invited the artist to create a visual identity capable of translating the indulgence, creativity, and premium experience associated with the new product line.

The artwork was specially designed to transform the press kit into an immersive brand experience, combining contemporary visual language with vibrant colors and expressive elements that reflect the sensory appeal of Nestlé’s filled chocolates. By integrating art and packaging design, the project aimed to create a memorable first impression for journalists, influencers, and industry professionals receiving the launch kit.

Developed as part of Nestlé’s marketing and product launch strategy, the press kit highlights the importance of creative storytelling and visual communication in strengthening brand engagement. The collaboration between Léo Vargas and Agência PUB resulted in a unique collectible piece that elevated the presentation of the new chocolates while reinforcing Nestlé’s commitment to innovation and consumer experience.

Credits: Illustration/ Léo Vargas Agency: Agência PUB / Client: Nestlé Brasil/ Art Direction: Ana Lairana & Taina Santana