Lucila Perini / YouTube Kids / YouTube Kids Adventure: Move, Sing, Repeat.

Lucila was commissioned to create the main illustrated character for YouTube Kids’ Easter celebration: a cheerful, branded bunny designed to guide families through a playful and immersive world of learning. This character served as the visual host of the event, appearing in every experience zone—crafting, dance, reading, yoga—each one inspired by the types of content available on the platform.

In addition to the central character, she developed an extensive series of large-scale illustrations that transformed the physical space into a vibrant, kid-friendly universe. These visuals were applied across a wide range of formats: from wall murals and stage backdrops to T-shirts, patches, signage, and interactive elements.

The challenge lay in creating artwork that was not only visually engaging at a large, spatial scale, but also adaptable to multiple physical applications—all while staying true to YouTube Kids’ brand identity. Lucila’s illustrations helped build a joyful, cohesive atmosphere that resonated with thousands of children and parents, turning the event into a rich, memorable experience.

Art Director: Charmie Shah