Martin Tognola / Oriol Villar Agency for Banc de Sabadell / What will we do without the dragon?

Barcelona-based creative agency OV commissioned illustrator Martín Tognola to create the illustrations and animations for Banc de Sabadell’s Book Day campaign.
Inspired by the legendary tale of Saint George (Sant Jordi), the campaign reimagines the iconic knight and princess as ambitious entrepreneurs who team up to bring their own projects to life. Instead of battling dragons, they embrace creativity, innovation, and collaboration—offering a fresh, contemporary take on one of Catalonia’s most celebrated traditions.
Through expressive illustration and dynamic animation, Martín Tognola brings this modern interpretation of the Sant Jordi legend to life for Banc de Sabadell’s Book Day campaign.

Creative Directors: Oriol Villar, Pipo Virgós, Paco Badia, Dalmau Oliveras, Elda Farran