Raphael Mendes / SportBusiness / The official partner is dying. What comes next?

Raphael Mendes was commissioned by SportBusiness to create illustrations for an article exploring the question “The official partner is dying. What comes next?”. The project reflects on how traditional sports sponsorship models were built and why they are being challenged in a digital-first, performance-driven landscape.

The illustrations combine editorial and spot artwork to support the narrative, highlight key ideas, and guide the reader through the article in a clear, engaging, and accessible way.

Art Direction – Fernando Pires
Article – David Stubley