Sebastien Thibault / Gestion HEC Montreal / Organizational communication

Illustrator Sébastien Thibault was commissioned by Gestion HEC Montréal magazine to create both the cover illustration and interior editorial artwork for its latest issue dedicated to organizational communication and corporate reputation.

This issue explores the growing challenge facing businesses and organizations operating in an era of constant public scrutiny, where transparency and accountability shape public perception. The feature examines both the opportunities and risks that arise when brands are continuously evaluated by consumers, employees, and stakeholders.

Through compelling conceptual illustration, Sébastien visually interprets the complex relationship between communication, trust, and legitimacy in today’s business landscape. The issue emphasizes that for organizations seeking to build goodwill, strengthen brand identity, and maintain credibility, authenticity has become an essential pillar of effective communication.

Art Direction: Isabelle Salmon, Eloi Lafontaine-Beaumier, and Karine Moniqui.