Agathe Bray-Bourret / Tam-Tam agency / campaign for the BEC

Agathe Bray-Bourret


The Tam-Tam agency gave Agathe Bray-Bourret carte blanche to animate and produce this campaign for the BEC. Reanimated is a dive into the intimacy of three communication professionals who called on the services of the beak. The testimonials were illustrated by visual artists who add a universal dimension to personal stories. Mental health, burnout, professional questioning and work relationships are some of the themes addressed in this bec initiative that aims to break the taboo of mental health in the workplace.

In this vignette, a media representative deals with a messy divorce, his young son and important work responsibilities. In search of a sympathetic ear, he acknowledges his distress and asks for the help he needs to rebuild his life.

Agency: Tam-Tam\TBWA
Creative director: Manuel Ferrarini
Copywriting: Simon Grégoire and Christian O’Brien
Art Direction: Philippe Natewajko and Gabrielle Turcotte
Strategic planning: Ingrid Enriquez-Donissant
Consulting: Julie Cusson and Éliane Brochu
Agency production: Edith Cayer and Josée Fréchette
Illustrations and animation: Mathilde Corbeil/Romane Minner Barrette, Rémi Vincent and Agathe Bray-Bourret
Sound studio: Lamajeure
Direction, digital production: Michelle Turbide
Computer graphics production: Julie Duhamel and Simon Durivage