Andy Potts / MIT / Sloan Management Review
Andy has illustrated a cover and three spot illustrations for an MIT Sloan Management Review feature on emerging tech tools entitled Tech At The Edge. The cover brief required a figure surveying a technological scene so Andy used Cinema 4d to build a 3d wireframe landscape and layered tablet screens to composite with the photographic figure and digital textures in Photoshop. The stylings and electric blue/gold palette were used throughout the spot illustrations that were based on Web3, Quantum Computing and AI Tool integrity.
Art Director – Steve Traynor