Andy Potts / Understanding Groundworks

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Andy Potts has recently designed and animated a 3d explainer video on ‘Understanding Groundworks’ for RM Construction & Development with Sinclair Studio. The animation essentially had to show the complicated process of how foundations and basements are created for pre-fabricated houses in a stylized and accessible way. Andy modelled 3d environments and construction vehicles in Cinema 4d and worked out how to best to convey the technicalities of placing pipes and utilities correctly in the foundation dig amongst other creative challenges. The animation all came together in Adobe After Effects with music and voiceover. The video posted here is the edited highlights and the full five minute explainer can be seen here – https://vimeo.com/514669632