Audrey Malo Advertising for CIUSSS de l’Est-de-l’Île-de-Montréal
Audrey Malo was commissioned by the CIUSSS de l’Est-de-l’Île-de-Montréal to create a series of illustrations to promote the use of first line services for various health issues instead of going to the emergency care. Using examples provided by the client and their color palette, Malo depicted several situations in which we might not know where to ask for help as citizens. The ads are distributed on postcards to the residents of the areas and can be seen in bus stops, busses, and inside the metros as well.
Artistic direction is by Stéphanie Brûlé.