Daniella Ferretti / Illustrations for SilverCloud Health New Branding

Daniella Ferretti was commissioned to create a series of illustrations as part of the new branding development for SilverCloud, a global mental health platform. The goal was to humanize the brand through an organic style that reflected support, trust and empowerment to face new challenges.

The brief required an organic style to bring the end-user journey to life in an emotional way, done with a human touch. Daniella used different textures and strokes as part of her elements and colours are from brand color palette

The illustrations are being used in general marketing and branding material, animations and on the website.

AD: Zander Gregson, Tangent Agency.