Daniella Ferretti/ Web MD / Resetting Expectations for Addiction Recovery

Daniella was commissioned to create an illustration series for the health platform WebMD and its article about understanding, treating and living with alcohol addiction. The different images had to show how genetic, environmental and mental health factors can affect the alcohol dependency, interfering with personal relationships, work and family, and also how self-acceptance and peacefulness are the key in the treatment.

The client gave some directions about the main character and has a defined brand color palette. The final illustrations were animated by WebMD team and you can read the full article here: https://www.webmd.com/dna/the-journey-starts-now#expectations-addiction-recovery

Art Direction: Franklin Morales / Animation: Miguel Cruz