Lucila Perini / Character animations for advertising and communications for Loblaws

Lucila Perini


Lucila was chosen by the Canadian hypermarket Loblaws to create a series of characters and animations to accompany all its advertising and communications on different platforms.
The objective of the project was to communicate the great amount of benefits they offer in a friendly and cheerful way, representing the great diversity of people they have as customers.
Lucila worked on the static illustrations and then animated each one, developing at the end of the project more than 30 animations.

Senior Producer | Loblaws Agency: Carolyn Atyeo
Art Director | Control Brands Division: Mya McNulty
Design Director | Control Brands: Christian Martínez
Manager, Art Direction, PC: Brianne Collins