Monica Hellstrom / Feature for Shopify on Lounge underwear

Monica Hellstrom

Monica Hellström was recently commissioned these three Illustrations for Shopify, for a feature by Sarah MacDonald on the British underwear brand Lounge, .

Melanie and Dan Marsden, who founded Lounge underwear In 2015, takes body positivity and diversity as their starting points, making an important stand in a business that often exploits women’s insecurities about their bodies.

Art Director: Sarah MacDonald