Nathalie Dion / Tam-Tam/TBWA / 25th anniversary of « La lecture en cadeau » program

Nathalie Dion created the illustrations for a 30-second message animated by Rémi Vincent, under Jacinthe Archambault’s art directions at Tam-Tam/TBWA.

On the occasion of the 25th anniversary of its « La lecture en cadeau » program, the Fondation pour l’alphabétisation.

Imbued with great sensitivity where the protagonist, initially in free fall, sees his trajectory changed by a book, the campaign aims to increase the notoriety of the Foundation’s flagship program. It also aims to raise public awareness of the cause and demonstrate that the impact of « La lecture en cadeau » on children goes far beyond the simple pleasure of receiving a new book.