Nathan Hackett / ‘Car Buying in the Time of Covid’, the AAA

Nathan Hackett was asked to illustrate some spots for an AAA article discussing how to safely buy a new car during Covid. The buying experience for new car buyers has radically changed and the illustrations needed to portray the advice of overcoming the new obstacles positively and assuredly.

The illustrations presented characters from diverse backgrounds and also reflecting the November and December months for the time of the publication.

Art direction by Kyle Jackson