How Young People Invest, Financial News
Nathan Hackett was asked by the Financial News to to illustrate for an article about how hedge-fund managers, investors and other players in the financial world are being forced to take seriously how young investors and social media avenues are shaking the market.
Since the Gamestop share surge organised by Reddit traders and before dismissed as a one hit wonder, online groups have had a lasting effect by continuing to rally around stocks online. Investment companies from the old guard are even starting their own TikTok and Youtube channels to appeal to Gen Z audiences interested in investment.
The illustrations were made with a quick turnaround and depict traditional investors consuming this new information from social media and engaging with a young finance influencer recording in her bedroom and a young retail investor from the Gamestop craze.
Art direction by Barry Ainslie