Sébastien Thibault / L’Université de Montréal / L’heure est brave (“The hour is brave”)

Sébastien Thibault is very happy to have collaborated on the biggest philanthropic campaign in the history of the Université de Montreal. Commissioned by the Cartier agency which is in charge of the campaign, Sébastien had to illustrate different themes under the main title L’heure est brave (“The hour is brave”).

At a time when the world is worried about climate change, the growth of social inequalities, human-machine cohabitation, political polarization or the emergence of new diseases, L’Université de Montréal is launching L’heure est brave , the most ambitious philanthropic campaign in its history. Rather than being discouraged by the bad news day after day, the University sees this as an opportunity to actively engage in the search for solutions.

Client: Université de Montreal
Advisory supervision: Daphnée Lortie
Strategist / Strategic planning: Amélie Martin
Creative direction: Daniel Beaumont
Copywriting: Guillaume Denault
Artistic direction: Charlotte Ratel
Graphic design: Charlotte Ratel, Mélanie Beauchamp-Boulay