The latest image file format that’s popular for brand marketing on social media is a GIF for graphics interchange format. GIFs combine several images or frames in a single file to create an animated image. The result is a clip or short movie that can be designed to either loop or stop after a few sequences.
Encoded using LZW, so image quality isn’t degraded, an animated GIF relies upon a compression algorithm to be stored in bytes.
Although created in 1987, GIF art, has come on the scene in the last few years to convey reactions—the way emoticons do—in response to online conversations. GIFS can be used to illustrate a concept or present a product in a novel way. Some GIF illustrators use these pint-sized animations to create art.
The often fun and likeable GIF format generates interest and name recognition and can be inserted into online personal messages as well as public content by an animated artist to express emotion or a scenario in a more dynamic way.
GIF illustrators can fire off these short animations that allow businesses and ad agencies to generate interest in their products when used as part of a website banner or in an ad.
Supported by nearly all web browsers, animated GIFS get views. Recognizing the need for dynamic content, animated GIF artists note the increased popularity of GIFS is due in part to Google adopting the format. Many online news sources have picked up on the trend, embedding animated GIFS to illustrate feature stories.
Animated GIFS are revolutionizing the way we share content. Animated artists are leading the way.
Because we process visual data faster than text, GIFs get your message to readers faster. Whether a dancing baby or a juggling dog, animated GIF artists strive to deliver visual content dynamically, in seconds.