Lucila Perini / Hot Sale Campaign / Stickers Set
Project: Stickers Set – Hot Sale Campaign
Lucila participated in a large advertising project for the “Hot Sale” sales event. She was tasked with designing and illustrating a pack of over 20 stickers for use in various applications, including the animated commercial and communication and branding materials.
The campaign’s concept was to present the week of offers as a music festival. To that end, Lucila designed a range of stickers, from those with a rock-and-roll vibe to those representing each shopping category featured in the event (travel, technology, decoration, etc).
Art Directors: Javier Reboursin & Andrés Gatti